Web-TV-MonitorProf. Dr. Klaus Goldhammer, Mathias Birkel (June 2019)
In order to make the market structure of the online TV world more transparent, Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, and by LfK - The Media Authority of Baden-Württemberg, to produce the study’s “Web TV Monitor”.
The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV Providers. In addition to online video offerings with their own web presence, all relevant German YouTube channels (with at least 500 subscribers) and the top 5,000 Facebook and Instagram profiles with video offerings are included in the analysis. In 2019, the activities of video influencers on Instagram were also examined for the first time.
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