Web-TV-MonitorProf. Dr. Klaus Goldhammer, Mathias Birkel (November 2017)

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In order to make the market structure of the online-TV world more transparent, Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, and by LfK - The Media Authority of Baden-Württemberg, to produce the study’s “Web TV Monitor”.

The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV Providers. Since 2015, the study also includes German YouTube channels (with more than 500 subscriber) as well as the TOP 550 German Facebook channels.

  • Web-TV-Monitor 2017

    86 Slides als PDF

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  • Web-TV-Monitor 2016

    74 PPT slides as PDF

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  • Web-TV-Monitor 2015

    55 PPT slides as PDF

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    In order to make the market structure of the online-TV world more transparent, Berlin strategy consultant Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, and by LfK - The Media Authority of Baden-Württemberg, to produce “Web TV Monitor 2015”. The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV providers and the annual study is being published for the forth year. For the first time, the study also include German YouTube channels.

    Pages: 55
  • Web-TV-Monitor 2012

    87 PPT slides as PDF

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  • Web-TV-Monitor 2011

    64 PPT slides as PDF

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  • Web-TV-Monitor 2010

    38 PPT slides as PDF

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  • Web-TV-Monitor 2010 Summary

    24 PPT slides as PDF

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    Key Findings

    • About 151 million videos are watched daily in Germany - figure will nearly triple to almost 390 million by 2015
    • Online TV prime time is between 6 p.m. and 9 p.m. – slightly earlier than TV prime time 

    Online TV is a growing market, with the number of providers and variety in services strongly increasing. Currently, there are exactly 1,275 online TV channels in Germany, with about 151 million videos watched daily, mainly on free platforms (96 percent). By 2015, that figure will nearly triple to almost 390 million. Most traffic is generated by video sharing platforms like YouTube, but the market shares are increasing for broadcasters’ catch-up TV sites and other sites with professional content.

    Pages: 24

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Mathias BirkelSenior Manager

Tel.: +49-30-246 266 0

Mathias.Birkel@Goldmedia.de

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