Web-TV-MonitorProf. Dr. Klaus Goldhammer, Mathias Birkel (June 2019)
In order to make the market structure of the online TV world more transparent, Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, and by LfK - The Media Authority of Baden-Württemberg, to produce the study’s “Web TV Monitor”.
The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV Providers. In addition to online video offerings with their own web presence, all relevant German YouTube channels (with at least 500 subscribers) and the top 5,000 Facebook and Instagram profiles with video offerings are included in the analysis. In 2019, the activities of video influencers on Instagram were also examined for the first time.
- Key Facts
- Overview online video market
- Video content
- Video platforms
- Video usage
- Economic parameters
- Market development
- YouTube. Platform analysis
- Facebook. Platform analysis
- Instagram. Special analysis
- Instagram. Video influencer
- Video offers from TV channels
In order to make the market structure of the online-TV world more transparent, Berlin strategy consultant Goldmedia was commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting, and by LfK - The Media Authority of Baden-Württemberg, to produce “Web TV Monitor 2015”. The study’s examination of the growth and use of online TV in Germany is based on a survey of primary data research on all German online-TV providers and the annual study is being published for the forth year. For the first time, the study also include German YouTube channels.
Web-TV-Monitor 2010 Summary
- About 151 million videos are watched daily in Germany - figure will nearly triple to almost 390 million by 2015
- Online TV prime time is between 6 p.m. and 9 p.m. – slightly earlier than TV prime time
Online TV is a growing market, with the number of providers and variety in services strongly increasing. Currently, there are exactly 1,275 online TV channels in Germany, with about 151 million videos watched daily, mainly on free platforms (96 percent). By 2015, that figure will nearly triple to almost 390 million. Most traffic is generated by video sharing platforms like YouTube, but the market shares are increasing for broadcasters’ catch-up TV sites and other sites with professional content.
Mathias BirkelSenior Manager
Tel.: +49-30-246 266 0