Influencer Marketing in the DACH RegionSven Bottesch, Klaus Goldhammer (March 2018)
Influencer Marketing in the DACH Region: Market Structure, Size and Future Outlook
Influencer marketing has become one of the most relevant fields for marketers in the digital sphere, and is about to evolve into a billion Euro market in Germany, Austria and Switzerland (DACH). According to the report, around 30,000 German-speaking Instagrammers, YouTubers, etc. were active in the DACH region in 2017 and generated a total net revenue (monetary and non-monetary) of ~560 MEUR. Over the next years, the market will likely experience an annual growth of ~20% and reach a size of nearly 1 BEUR by 2020.
The study about Influencer Marketing in Germany, Austria and in the German-speaking Switzerland This study provides market figures and forecasts for the years 2017 to 2020. It is based on an extensive scenario analysis, which relies on social media analytics data, information from 1,000+ influencers, and in-depth interviews with industry professionals. The market volume reported comprises all monetary and non-monetary revenue streams. Moreover, the study features a detailed description of the market structure, its players and processes as well as a classification of influencers. Different social media channels and revenue sources are analysed in terms of relevancy for influencer marketing. Furthermore, success and growth drivers are identified.
Contact
Prof. Dr. Klaus GoldhammerManaging Director and Partner
Tel.: +49-30-246 266 0