Digital strategy for a world sport federation
Goldmedia developed a digital strategy based on long-term growth and a strong market position for a world federation and its marketing agency. In particular, diverse interests and stakeholders, alongside a still-successful traditional media marketing strategy, had to be reconciled in a new strategic approach to digital media and channels.
In order to implement this, we created a roadmap in conjunction with the client, which included long-term goals and concrete, actionable measures that could be implemented in the short-term. A fan survey conducted by Goldmedia contributed valuable insights. Using regular analysis and feedback loops, expected developments in technology and media usage were already anticipated, and the crucial skills to make changes were built in.
Finally, by means of structural optimization, the foundation for the implementation was set up, and the business parameters for targeted management were established along with an appropriate budget and sales plan.