IPTV 2012. Market potential for IPTV in GermanyMathias Birkel, Roman Buchwald (May 2007)
"IPTV 2012" analyses the development of IPTV in Germany. The analysis is supported by historic and forecast data covering IPTV penetration, subscribers and market share in Germany as well as detailed information on legal and regulatory aspects, technical implementation and IPTV content.
Key Findings
- IPTV is no dream of the future – there are already very successful examples, in France, for instance
- Forecast for high customer interest: More than 2,5 million IPTV customers in Germany in 2012
- IPTV is a real competitor for broadcasting technology but offers more possibilities for Services
- The added value of IPTV – VoD, interactivity, diversity of channels – must be communicated clearly to customers