Goldmedia regularly conducts qualitative and quantitative content analyses. We possess years of expertise in the field of program research in particular, which we have already performed for many TV and radio stations.
Trained coders record the program using specialized software and sort the contents into categories. In this way, the proportion of news programs or documentaries in the overall program can be determined precisely. In addition, the main topics of the coverage can be determined using program research.
Goldmedia has extensive experience in the study of radio and television programs and Internet content with regard to many different issues. The computer programs can be adapted to the situation and allow rapid data processing and analysis after coding.