The Future of TV ShoppingMathias Birkel, Klaus Goldhammer (March 2013)

The Future of TV Shopping

TV shopping in Europe, based on the above-average affinity of TV shopping customers for new media, has an excellent chance to benefit from the convergence of television, the internet and new mobile applications. This is one of the central findings of the study "The Future of TV shopping". The study was conducted by Goldmedia GmbH Strategy Consulting in collaboration with the European Association Retailing – ERA.

  • Study: The Future of TV Shopping

    95 pages, 57 charts and 61 tables

    € 1,250 (excl. VAT) Free shipping
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    Key results

    • 68 TV shopping channels and about 14,000 jobs in European markets
    • The biggest market is Germany: In 2011, about 1.7 billion euros were turned over with 7,000 employees. Forecast: Growth to 2.4 billion euros by 2017
    • The second largest TV shopping market with the largest variety of providers is the UK. 31 providers with about 5,500 employees achieve a turnover of 1.4 billion euros in 2011
    • The Italian market offers the greatest growth potential
    • The European TV shopping channels present themselves as modern multi-channel providers
    Pages: 95


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