Trends and outlook 2015
Which developments influence the media, entertainment and telecommunications industries in Germany 2015?
The consulting firm Goldmedia (www.goldmedia.com) publishes annual analyst commentary and trend hypotheses for the coming year in Germany. The Trend Monitor 2015 provides a view of select developments in the areas of media, telecommunication, entertainment, Internet and social media.
Goldmedia Trend Monitor 2015: topics and theses
- Data-driven content poised to enter the mass market. Data is the new gold standard – as long as you know how to interpret it
- Subscribe everything: Digital subscriptions are currently the most attractive business model
- TV disruption of the media formats: Young user groups increasingly prefer YouTube to classic media productions. Program producers can learn from this
- From social media to dark social: Messaging services become increasingly popular
- From radio to music streaming: The audio market is booming like never before
- Smart becomes practicable: The Internet of Things enters the consumer market
- Mobile payment ante portas! The market for mobile payment systems receives significant gains
- Searchless search becomes reality: Finding without searching thanks to thinking personal digital assistants
- Free to internet: Viewers push TV stations into the internet; however, away from their own video streaming offerings
- Driverless car: The vehicle takes over the steering wheel. Semi-autonomous driving assistants reach the volume segment
- Facebook is the phone book, WhatsApp is the telephone: The function of social networks further differentiates as a new understanding of privacy evolves
- Broadband becomes mobile: More and more internet users surf the web faster via mobile than landline
- MCNs are the major studios 3.0: Multi-channel networks open a new era of TV & video production
- Quo vadis advertising market: Shrinkage despite growth
- Embedded Analytics: Democratization of the data analysis
- Think digital: Leadership within the digital transformation requires new competencies
The analyst commentaries are only available in German. Please find more information here.
Dr. Katrin Penzel Communications Director
Tel: +49-30-246 266-0