Trends and outlook 2014
Which developments influence the media, entertainment and telecommunications industries in Germany 2014?
The consulting firm Goldmedia (www.goldmedia.com) publishes annual analyst commentary and trend hypotheses for the coming year in Germany. The Trend Monitor 2014 provides a view of select developments in the areas of media, telecommunication, entertainment, Internet and social media.
Goldmedia Trend Monitor 2014: topics and theses
- More TV watching via TV set is not possible; however, more TV watching via Internet is. Have we already reached the peak-time? First changes statistically measurable in television watching.
- Premium publishing instead of paywall. The breakthrough of digital payment models will come in 2014.
- The television ratings will become slightly digital.
- VoD on the rise. The video on demand market in Germany will be close to a breakthrough in 2014.
- Embedded PR and Venture Generated Content: The relationship between journalism and PR is changing – Content Relations as a new opportunity for corporate communications.
The analyst commentaries are only available in German. Please find more information here.
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