Trends and Outlook 2013

Which developments influence the media, entertainment and telecommunications industries in Germany 2013

Berlin, December 13, 2012. The consulting firm Goldmedia ( publishes annual analyst commentary and trend hypotheses for the coming year in Germany. The Trend Monitor 2013 provides a view of select developments in the areas of media, telecommunication, entertain­ment, Internet and social media.

Topics and theses in Goldmedia Trend Monitor 2013

Media and entertainment

  • Access instead of ownership: Media must face up to the challenges of the access economy
  • Hybrid media use as a game changer. Searching for new business models for multiple channels and devices 
  • Gamification meets everyday life: Game mechanisms are increasingly populating game unfamiliar applications
  • Social TV on the way to mainstream. New and innovative communication platforms of TV and Internet are emerging
  • Content goes marketing. Content providers must further diversify types of proceeds and pull new marketing levers

Consumer electronics

  • Mobile life all over. In the aftermath of smartphones, tablets are getting started and increasingly bringing mobile Internet into the real world
  • Intelligent recommendation systems in demand. Connecting personalization strategy between TV, e-commerce and target advertisement
  • Smart TV emerges out of experimental stage. For online video portals, smart TV advances to a serious channel of distribution

Internet and social media

  • Keep your eyes on location-based services. Location-specific services conquer public and private spheres
  • Real Time Bidding (RTB) arrives in Europe. Real time auctions create a sensation in the online advertising market
  • Facebook meets the search engine market. From backlink to interaction – search engine concepts in flux
  • Government 2.0 on the ascent. Politics and administration put heightened pressure on the Web

Telecommunication and infrastructure

  • Public WIFI and data offloading are coming. The massively growing lack of data calls for solutions for the release of the mobile communication networks
  • Smart metering on the go. Intelligent electricity meters make new added value models for home networking possible

More information

Complete Trend Monitor 2013

The complete Trend Monitor 2013 is only available in German. Please find more information here.


© Goldmedia 2012

Trend Monitor 2013 for downloading

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