Trends and Outlook 2013

Media and entertainment

• Access instead of ownership: Media must face up to the challenges of the access economy
• Hybrid media use as a game changer. Searching for new business models for multiple channels and devices 
• Gamification meets everyday life: Game mechanisms are increasingly populating game unfamiliar applications
• Social TV on the way to mainstream. New and innovative communication platforms of TV and Internet are emerging
• Content goes marketing. Content providers must further diversify types of proceeds and pull new marketing levers

Consumer electronics

• Mobile life all over. In the aftermath of smartphones, tablets are getting started and increasingly bringing mobile Internet into the real world
• Intelligent recommendation systems in demand. Connecting personalization strategy between TV, e-commerce and target advertisement
• Smart TV emerges out of experimental stage. For online video portals, smart TV advances to a serious channel of distribution

Internet and social media

• Keep your eyes on location-based services. Location-specific services conquer public and private spheres
• Real Time Bidding (RTB) arrives in Europe. Real time auctions create a sensation in the online advertising market
• Facebook meets the search engine market. From backlink to interaction – search engine concepts in flux
• Government 2.0 on the ascent. Politics and administration put heightened pressure on the Web

Telecommunication and infrastructure

• Public WIFI and data offloading are coming. The massively growing lack of data calls for solutions for the release of the mobile communication networks
• Smart metering on the go. Intelligent electricity meters make new added value models for home networking possible

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