Webradiomonitor 2014: New study on online audio services in Germany published
The online audio usage in Germany is growing steadily; high bandwidth and the mobile Internet promote the online audio consumption. The gross investment in streaming audio advertising will grow by more than 50 percent in 2015. These are the main results of Webradiomonitor 2014.
The study was conducted by Goldmedia on behalf of the Bavarian regulatory authority for commercial broadcasting – BLM (http://www.blm.de) and – for the first time – by the focus group “Audio” of the Bundesverband Digitale Wirtschaft – BVDW (http://www.bvdw.org).
Webradiomonitor 2014 gives a comprehensive market overview of providers, use, scope and ad revenue among German online audio services for the sixth time. The study is based upon extensive primary data research, through surveys of all online audio providers in Germany, conducted from June to August of 2014.
Webradiomonitor 2014 was presented on October 23rd, 2014 at Medientage München.
The study is only available in German.
Please find more information on Webradiomonitor 2009-2013 here: www.webradiomonitor.de