Growth for TV shopping revenues in Western Europe
Whilst many high street retailers are bracing themselves for challenging trading conditions across Western Europe, TV shopping looks set for very strong growth. The latest report from media analysts Screen Digest (www.screendigest.com) and Goldmedia (www.goldmedia.com) forecasts an impressive 54 per cent increase in revenues over the next five years to a market value of €6.4bn in 2012.
There are currently 65 TV shopping channels broadcasting 24-hours a day in the region using a variety of different programme and technology formats to sell their products. The report entitled ‘TV shopping in Western Europe: Market forecasts and assessment to 2012’, examines these different formats including live TV, auction TV, direct response TV (DRTV) and travel shopping. The report is supported by the European Affiliate of the Electronic Retailing Association (ERA Europe), representing the teleshopping and t-commerce industry in Europe.
The picture of TV shopping varies widely across Europe, in terms of development and market volume and growth potential.
With 40 channels and a market volume of more than €1.5bn (2007), the UK has the biggest and the most competitive TV shopping market in Europe with QVC, Ideal Shopping Direct and Sit-up TV being the biggest players. Germany is Europe’s second biggest TV shopping market in Europe with HSE24 and QVC as the leading players. The UK and Germany are close to market saturation and growth will be moderate in the next five years. By comparison, Italy will enjoy double digit growth rates with the launch of new TV shopping channels, and the increased take up of digital TV will help the market value of TV shopping to treble in Spain.
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Below you can find the complete version of the press release.