Webradiomonitor 2015. Big variety of online audio services
The study is a comprehensive market analysis on the topic of Internet Radio and Online Audio services in Germany, conducted once again by Goldmedia on behalf of the BLM (Bavarian regulatory authority for commercial broadcasting) and the BVDW - German Association of Digital Business. The basis of the study is a complete investigation by means of a survey of the web radio and online audio service providers in Germany.
Key results:
- Great diversity: Almost 10,000 providers with audio content targeted at specific audiences in Germany
- Positive outlook: High satisfaction with user numbers and rapid growth
- High expectations for page hits: Tripling (+210%) between 2015 and 2017
- Smartphones will soon leave PCs behind as the most important end device: Reversal of the balance of power by 2017
- Advertising revenue forecast: +41 % (2015), +47% (2016)
- A significant shift from online (stationary) to mobile (>50% share in 2017) is expected in advertising
- Optimism: Convergence currency can bring new growth triggers - significantly heightened interest in coverage studies and for 73% "breaking point" for future marketing
- Technical hurdles will be further reduced, but mobile data volume is a bottleneck for 81%
- Smartphone, In-Car-Entertainment and Audio-Home-Systems open up new target audiences and touchpoints
- Interaction (Social Radio/Audio) is becoming increasingly important: Facebook is the standard, other platforms (WhatsApp, etc.) are catching up
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