Web radio and audio more and more established in the online advertising market

Webradio Monitor 2017. The first part of the report on online audio services in Germany was pubished at dmexco 2017.

Webradio and other online audio providers are again experiencing significant growth in usage and advertising sales in 2017. For advertisers, agencies and listeners, the web radio and online audio advertising environments are becoming more and more relevant.

The study is a comprehensive market analysis on the topic of Internet Radio and Online Audio services in Germany, conducted by Goldmedia on behalf of the BLM (Bavarian regulatory authority for commercial broadcasting), the BVDW - German Association of Digital Business and the German Association of Commercial Broadcasters and Audiovisual Services (VPRT). The basis of the study is a complete investigation by means of a survey of the web radio and online audio service providers in Germany.

more information: www.webradiomonitor.de


Christine LinkSenior Consultant

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