The motion picture industry in the north of Germany

Location study HH/SH: The motion picture industry in Hamburg and Schleswig-Holstein 2017, © Goldmedia 2017

The motion picture industry in Hamburg and Schleswig-Holstein comprises around 1,250 companies. With a total of 558 companies, the classic film producers from the areas of TV (240), cinema (240) and animation (78) make up around 45 percent of the film industry of the two federal states.

The motion picture industry in Hamburg and Schleswig-Holstein generated sales of around EUR 3.16 billion in 2016 and employed around 14,500 people.

Within the framework of the EU project CROSS MOTION, the study was conducted on behalf of the Filmförderung Hamburg Schleswig-Holstein GmbH (FFHSH) by the Goldmedia research and consulting group.

The main focus of the study was the recording of companies and their economic figures, areas of business, business models and financing structures, as well as the identification of the status quo as well as the need for networking activities and further training opportunities in the sector.

The study is based on a comprehensive primary data collection via online survey of 1,354 motion picture companies in Hamburg and Schleswig-Holstein from the areas of Film, VR/AR, Animation and Games. These include all companies from the fields of TV and cinema production, animation, cartoons, production services/VFX/post production, documentary and advertising film production, online video, 360° video, VR, AR, games, film distribution/rental as well as TV events and TV stations.

The data were supplemented by the results of eleven expert discussions with in-dustry representatives as well as market estimates (calculation by Goldmedia for normal distribution based on company data).


Mathias BirkelSenior Manager

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Christine LinkSenior Consultant

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