Research of screen design
The TV channel MTV commissioned Goldmedia to analyze their sceen design. The research was based on different parts: a deep evaluation of MTV's former on air design, investigations of competitor's design and research with 40 test users at the age of 15 and 39. Several techniques were used: Classic methods as well as modern instrumental techniques - e.g. eye tracking, and Goldmedia's patented Mental Workload Analyzer.
Many recommendations of Goldmedia have been implemented by MTV.