Research of screen design

The TV channel MTV commissioned Goldmedia to analyze their sceen design. The research was based on different parts: a deep evaluation of MTV's former on air design, investigations of competitor's design and research with 40 test users at the age of 15 and 39. Several techniques were used: Classic methods as well as modern instrumental techniques - e.g. eye tracking, and Goldmedia's patented Mental Workload Analyzer.

Many recommendations of Goldmedia have been implemented by MTV.


Dr. Florian KerkauManaging Director and Partner

Tel.: +49-30-246 266 0


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