Pupillometry for movies and TV series
On behalf of the music channel MTV Goldmedia analysed the TV pilot to the new series "Pimp my bicycle". The aim of our research was to indentify optimisation potentials. We used high speed pupillomtry in real time. This method was optimal to identify latent media effects.
In the video example below the red bar shows the workload index of the resipient. This index provides valuable information on the customer's involvement.