Pupillometry and eye tracking: Music video

Eyetracking
Image source: Goldmedia test

Goldmedia carried out lots of music video tests. For these tests Goldmedia has the latest tools and techniques of usability research at its disposal.

Example for analyzing music videos: Goldmedia analyzed the video „Bitte hass mich“ from the band Overground (VIVA, 2005).

The research was focused on the question of how can the split screen of the TV channel VIVA be optimized. Eye tracking was used to record the eye movements of test subjects. At the same time Goldmedias Mental Workload Analyzer (MWA) was used. The amplitude shows the mental information processing, and emotional media impacts.

Contact

Dr. Florian KerkauManaging Director and Partner

Tel.: +49-30-246 266 0

Research@Goldmedia.de

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