One-third of all German internet users currently use VOD services
More than one-third (35%) of all German internet users currently use VOD services. In September 2014, the share amounted to just 20%.
The figures are the results of a survey conducted by Goldmedia among 1,120 internet users between 18 and 69 years of age in February 2015.
More results of the survey:
- Amazon Prime Instant Video is currently the most-used video-on-demand (VOD) service in Germany with a market share of 33.2%.
- iTunes (Apple) and maxdome (ProSiebenSat.1) follow with 11.3% each.
- Movies and series, which VOD users watched most recently: Series: The Big Bang Theory (7.4%), Breaking Bad (6.9%) and The Walking Dead (4.8%) are on the top the list. Among Films: The Hobbit trilogy (3%) and The Hunger Games trilogy (2.5%) were most popular.
For more information to the survey please check the press release.
You are interested in a comprehensive study to the German VoD market? Please check “Video-on-demand Forecast 2014-2019 - German VOD Market insights, Scenarios & Key Data" (July 2014)