Goldmedia New strategy for the private radio

21.11.2017. Licensing models, adjustments in broadcasting areas and promotion of private radio in Baden-Württemberg must be adapted to the digital future in the medium term. Maintaining the status quo means that radio broadcasters are facing unclear perspectives with increasing competitive pressure in the context of digitization. A new thinking is needed.

This is the conclusion of the study "Elaboration of the local radio landscape in Baden-Württemberg 2025" of the Media Authority of Baden-Württemberg (LFK), which was created by Goldmedia.

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