Market analysis, strategy development for broadband providers
sA broadband service provider commissioned Goldmedia's assistance in acquiring more customers. Goldmedia conducted a customer survey and identified potential customers using data mining techniques. Goldmedia’s conjoint analysis helped to break down willingness to pay and crucial/disposable product characteristics. On this basis, Goldmedia developed sustainable concepts for optimising the product portfolio.
Contact
Dr. Florian KerkauManaging Director and Partner
Tel.: +49-30-246 266 0