Market analysis, strategy development for broadband providers

sA broadband service provider commissioned Goldmedia's assistance in acquiring more customers. Goldmedia conducted a customer survey and identified potential customers using data mining techniques. Goldmedia’s conjoint analysis helped to break down willingness to pay and crucial/disposable product characteristics. On this basis, Goldmedia developed sustainable concepts for optimising the product portfolio.

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Dr. Florian KerkauManaging Director and Partner

Tel.: +49-30-246 266 0

Research@Goldmedia.de

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