Influencers enjoy high credibility

Study Influry: Influencer Marketing 2017 in Germany, © Influry 2017

Influencer Marketing is on the way to establishing itself in the digital marketing and communication mix. While the industry is still struggling internally for standards and market transparency, the consumers are already on the horizon: recommendations from influencers, YouTuber, Instagrammer convinces users in Germany. They certify high-level credibility to influencers and feel well informed in product presentations.

This shows a new study "Influencer Marketing in Germany 2017", commissioned by Influry. In a nationwide online survey, Goldmedia asked Internet users about their information and buying behavior via social media channels.

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