Influencer Marketing does not only affect teenagers

Study Influry Influencer Marketing 2017. © Influry

A study to influencer marketing commissioned by Influry demonstrates the effectiveness of product placements in social media. Recommendations from YouTubern, Instagrammer & Co. are already perceived by more than a quarter of all Internet users in Germany.

The study shows the potential of Influencer Marketing in Germany. In a nationwide online survey, Goldmedia asked Internet users about their information and buying behavior via social media channels.

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