Influencer Marketing does not only affect teenagers
A study to influencer marketing commissioned by Influry demonstrates the effectiveness of product placements in social media. Recommendations from YouTubern, Instagrammer & Co. are already perceived by more than a quarter of all Internet users in Germany.
The study shows the potential of Influencer Marketing in Germany. In a nationwide online survey, Goldmedia asked Internet users about their information and buying behavior via social media channels.
Please find more information here: https://influry.com