The retail sector has always been rife with competition. However, digitalisation is taking things to a new level: one and the same customer is now courted by e-commerce, traditional as well as multi-channel retailers at the same time. Goldmedia offers retailers support in this complex digital transformation. We advise you on the analysis of your competitive environment and help you to find the right strategy that fits your goals. We will furthermore give you professional support in the implementation of the newly developed strategy, for example with organisational development and operational project planning.
Retailers who solely sell in physical shops will be primarily advised on developing a multi-channel strategy. As this transformation can sometimes be overwhelming, it is important to follow a step-by-step approach. Taking personal, financial and structural factors and restrictions into account, the different processes should be introduced gradually.
E-commerce retailers will find in us the ideal sparring partner when it comes to the search for effective and price conscious marketing and advertising strategies. Together we will optimise your shop and advise you on the ideal product range selection.
Multi-channel retailers face the particular challenge to resolve conflicting aims inherent to the integration of physical and online retail channels. Goldmedia is a competent consulting partner who will help you to identify the optimisation strategy that best fits your company.
Dr. Andreas Büchelhofer Associate Partner
Tel.: +49-89-200 609-20