Feasibility study in teleshopping
Goldmedia advised a large retailer on entering the teleshopping market. The feasibility study encompassed aspects such as target groups, TV production, programme distribution, fulfillment and CRM. Goldmedia calculated a range of business cases for several strategic options and developed recommendations.
Contact
Prof. Dr. Klaus GoldhammerManaging Director and Partner
Tel.: +49-30-246 266 0