Eye tracking for print media
Information on gaze direction is highly significant for the assessment of media impact. The method of eye tracking allows for the recording and analysis of eye movements. It can be precisely determined in which direction an observer is looking at a given time, what kind of visual information he receives in which order of time and to which degree this information is processed. This information is crucial in order to optimize advertisement, user interfaces, print or film.
Contact
Dr. Florian KerkauManaging Director and Partner
Tel.: +49-30-246 266 0