Development of a TV strategy for Europe
A leading communications company needed a comprehensive, strategic approach to the introduction, development and implementation of TV services for its various investments in Europe.
By capturing all relevant trends in the relevant media eco-system and through the analysis of the market, the competitors, and upstream and downstream value creation, significant, overarching development lines could be developed. The intelligent clustering of more than a dozen investments allowed reduction of the complexity and the development of generic TV strategies.
It was possible to develop competitive scenarios and specific business strategies for individual foreign holdings. With the conception of back-office functions and the central business units, as well as a specific process organization, the negotiating position of the client was significantly increased and their reaction and innovative capacity improved significantly.