Results of Mobile TV Pilots - A Survey: New report of bmcoforum

Mobile TV is one of the next major challenges for the mobile services industry. Over the past two years, a number of pilots have looked into regulatroy, technology and marketing aspects of mobile TV. The main issues appear to be content and services and their respective acceptance by the potential users: What content and why?

key points

• The bmcoforum survey summarizes the market research results of 8 recently completed mobile TV pilots by placing them into perspective and drawing the appropriate conclusions.

• The study includes the pilots of bmco, BT Movio, Canal+/SFR, Swisscom, O2, Nokia, Movistar and Vodafone Spain.

• The survey comprises more than 200 slides, some of them specifically compiled for the survey, some of them obtained from the public domain.

pricing and orcdering

pages, tables/charts

Standard Edition (print-copy): 950,00 € excl. sales taxes/VAT

Corporate Edition (PDF + print-copy): 1.900,00 € excl. sales taxes/VAT

Members of bmcoforum get discount.

Use the ordersheet or appeal toDr. Katrin Penzel per Email: Katrin.Penzel(at)Goldmedia.de