High Potential for the Global Mobile TV Market

It is the newest of all mobile content offerings – TV – that looks set to emerge as the strongest performer globally, delivering Euro 4.7bn of revenue from 140 million subscribers by 2011. The new broadcast services, launched in only a handful of markets, are growing rapidly.

While cynics doubt that consumers will be happy watching TV on such a small device, consumers are proving them wrong. Just under 6m people watch broadcast mobile TV in Japan and South Korea and the new broadcast networks in Italy have already attracted just under half a million subscribers only a few months after launch. Mobile TV's revenue potential is greater than that of games or even music due to the mass market nature of the product.

The mobile gaming market is currently worth Euro 1.6bn, with 50% of that revenue based in South Korea and Japan, but market growth is slowing. By 2011 it will be worth Euro 2bn – increasing only incrementally in the next five years.

The global over-the-air full track music download market will grow explosively over the next five years, reaching Euro 1.47bn by 2011 – an eight fold increase from 2006. One of the major contributing factors to this growth is going to be the availability of subscription services which offer more than just audio tracks. However, the majority of music on mobile phones will still be 'side loaded' from the PC.

New: Mobile Media Intelligence

The data is taken from the newest online service of Goldmedia cooperation partner Screen Digest – Mobile Media Intelligence. The service continuously tracks and forecasts the market for all areas of mobile content in more than 25 key markets globally, including Europe, N America, South Korea and Japan.

For more information please look into the brochure Mobile Media Intelligence.

There are also Intelligence Services for other branches: Broadband, Television, Video/DVD, Games und Cinema/Digital Cnema. Please have a look here.