Audience analyses
Professional market and media research for successful advertising marketing
Each magazine has particular strengths that make it attractive to advertising clients. Be they substantial coverage, brand-orientated readers, an attractive income structure or an extraordinarily high involvement with their magazine.
Above all, special interest magazines offer advertising clients an exact target group focus according to demographic, psychographic and consumption traits. This is surpassed by no other medium with the exception of direct advertising.
Do you know the strengths of your title?
Smaller magazines in particular have to argue qualitatively. However, media plans are based on hard figures. Therefore, even qualitative arguments have to be supported by data.
Do you make yourself familiar with current data in order to communicate your strengths in the advertising market?
Scientifically established studies are mostly prerequisites for an advertising campaign. Even the most attractive magazines have a hard time without transparent media performance.
Verify the quality of your advertising medium and your readership by means of comparable independent research data.
The objectivity and neutrality of data collection is assured when conducted by an institute which is independent of the publisher. By doing this trust is created with media planners.
- You receive up-to-date sales arguments for your advertising acquisition, all within the context of the long-term success of your publishing items.
- Our interdisciplinary team offers more than just data: Comprehensive media and market research expertise in combination with years of experience in advertising marketing of popular magazines, special interest titles and trade publications.
Interested?
Should you have any queries, wishes or suggestions, please contact Simon Boé at Goldmedia Sales & Services GmbH.
Contact
Goldmedia Sales & Services GmbH
Ph.: +49-30-246 266-0
Fax: +49-30-246 266-66