Strategies for E-Merging Media

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Web

Pupillometry, Eye Tracking, Online Surverying, Concept Testing, Web Monitor

GOLDMEDIA Usability Testing: Pupillometry and Eye Tracking
How good is a website? Is it easy to find key information? Does the target group easily navigate the website? A Usability Test can answer many important questions, contributing to a deeper understanding of the target group. 

After eye movements are recorded, test subjects comment on them once more (post-experience think aloud). This helps ensure that the subjects were not disturbed during the tests and that no mental distortions from external influences arose.


GOLDMEDIA Acceptance and User Tests: Online Surveying
Who uses a website, when, and why? The Goldmedia Online Survey can answer these and similar questions. A precise analysis of the users, their motives and their needs can lead to improvements in your website.


GOLDMEDIA Concept Testing
Even before the production phase of a web project, Goldmedia can inform you of important considerations regarding the target group, supporting the optimisation and planning stages. In addition to site navigation and architecture, experts will critically review the site’s contents. Improvements in the early stage tend to result in considerable savings. 


GOLDMEDIA  Web Monitor
Everything is changing -- quickly. Continuous tracking prevents a website from suddenly belonging in the scrap heap. The Goldmedia Web Monitor gathers on-going, relevant user data. This helps to detect the status of your website and those of emerging rivals. 

Contact

Goldmedia Custom Research GmbH

Tel: +49-30-246 266-0

Fax: +49-30-246 266-66

research(at)goldmedia.de

Other media

TV/Film

Print