TV Commercials
TV Commercials
Questions about the impact of advertisements and media are crucial for TV broadcasters, media agencies, ad agencies, ad contractors, brand name companies and teleshopping providers alike. Goldmedia offers all stakeholders custom-made research methods that can help optimise business processes. Goldmedia also regularly publishes general market analyses in the form of its Multi Client Studies.
GOLDMEDIA offers the following Ad & Sales Testings:
GOLDMEDIA AdCheck: What effect does your advertisement have?
Ad testing is particularly important to a product’s subsequent commercial success. Goldmedia investigates the subconscious and explicit effects of a commercial and compares it to other ads' effectiveness using data from Goldmedia’s “benchmark database”.
GOLDMEDIA SponsorsCheck: How effective is sponsoring?
Changes in media markets lend a special significance to sponsoring, not only for TV broadcasters but also for brand name companies. When confronted with the huge number of sponsorship possibilities (from advertisement on sports uniforms to product placement), there are few concrete guidelines on choosing the optimal approach. The danger of attracting little publicity is tremendously high. Goldmedia evaluates sponsorship approaches with a large assortment of methods, shows their effectiveness, and optimises the approach used.
GOLDMEDIA-Sales-Optimizer
Teleshopping has firmly established itself in Germany. Large sales fluctuations can have many causes: product features, presentation, sales arguments, power of persuasion, assignment of tasks among facilitators and experts, design of packshots, and so on. Goldmedia analyses the impact of teleshopping for specific target groups and optimises communication with your customers.
- Higher sales -- up to 50%
- Better allocation of resources (GOLDMEDIA Prognoses)
SHOPPING EXAMPLE: optimising sales shows
Eye-Tracking and Pupillometrics: TV
In a project for an international teleshopping company, Goldmedia analysed various sales shows and revealed potential for optimisation using concrete guidelines. Allocation of tasks in the studio, including effectiveness sales arguments, paved the way for numerous improvements in the broadcasting company.
EXAMPLE OF GOLDMEDIA AD CHECK: Commercial Optimisation
Eye tracking, pupillometrics and benchmarking: TV
Goldmedia frequently tests TV commercials for a variety of brand name companies. Using our database to provide benchmarking standards, we can objectively evaluate commercials. Audience reactions allow insight into the ad impact that can be expected. From these data, individual commercials or entire campaigns can be significantly improved – resulting in less waste and higher ROI.
Examples
