Screen Design
Screen Design Research
New possibilities for TV design and the latest forms of symbol and information language offer rich opportunities for media development and improved communication with viewers. But these changes are also a source of many possible errors.
Do you speak the same language as your target audience?
Offers for Screen Testing
GOLDMEDIA Screen Testing: On-Air Promotion / Audience Guidance
Audience guidance has never been so important. With an ever-increasing number of competing media products, it’s important for every broadcaster to find a specific niche. Broadcasters must develop a clear, distinct color scheme and style and optimally “anchor” the brand with viewers.
Audience guidance also serves the important purposes of building loyalty to the station or group of stations, sparking interest in the next show and providing viewers with additional information.
GOLDMEDIA Trailer Testing
One of the most significant elements of on-air promotion is the TV trailer. It will often determine whether a programme is specifically sought out by viewers. The intended effect of the trailer can only be accomplished by striking a chord with the audience. Goldmedia Trailer Test shows you whether your trailer receives enough attention, whether its message is well understood and whether the right reaction can be expected among the target audience.
Press Coverage on Goldmedia’s Screen Design Research (in German)
“Blickfang. Screen-Design Forschung macht TV-Sender fit für die digitale Medienwelt.” Research & Results. 1/2009.
Example: Audience Guidance and Cross Promotion for the Broadcast Group Viacom
Eye Tracking and Pupillometrics
In a contract for the broadcast group Viacom Germany, Goldmedia examined elements of audience guidance and on-air promotion in terms of their effectiveness. The various elements’ noticeably and their impact on the TV audience was the central focus of the investigation. The study’s results provided significant guidance with regards to optimisation and increase in screen design effectiveness.
Example: Screen Design for Cut-In and Split-Screen Advertisement
Eye Tracking and Pupillometrics: TV
On one hand, the effects of cut-in and split-screen advertising are used as elements of viewer guidance and, on the other, as a marketing pitch. In an experimental study, Goldmedia researched the actual effects of these elements on viewer behaviour. The study’s outcome identified the various conditions under which these elements function well and the optimisation potential for current practices.
Example: Screen Design Research for New On-Air Design by MTV
Eye Tracking and Pupillometrics: TV
A new on-air design for the music station MTV was implemented in close cooperation with Goldmedia. Using a comprehensive evaluation of the old on-air design, the design from a competing station and the plans for new elements, Goldmedia presented important recommendations for optimisation and modifications of MTV’s launch under the new slogan “MTV: all eyes on…”
You can find more information (in German) at this link.
