Programmes
Programme Research
GOLDMEDIA Concept Testing; Concept development using focus groups
Even in the early phases of a production, research can bring to light valuable information that prevents errors. It can also provide empirical data to guide strategic and operative planning.
GOLDMEDIA Survey: Video-based online surveying
During the production phase, film samples can be evaluated online by the target group. This quickly reveals acceptance levels and opportunities to better optimise, feedback which is then incorporated to improve the production.
GOLDMEDIA Usability-Testing: Eye-Tracking and Pupillometrics
What approach does the viewer take to a broadcast? What catches the attention? How does the drama develop? And what effects do individual elements like actors, hosts, stories, screen design, editing methods and lighting have?
Usability testing gauges viewer reactions though physiological measurements, providing results that are precise, objective and easily understood.
GOLDMEDIA Series Testing: Eye Tracking and Pupillometrics
GOLDMEDIA analyses TV series and reports briefly and simply on acceptance, impact and optimisation potential. From concept to pilots to finished series, our audience tests uncover your target group’s reactions.
Example: Media Impact as Basis for Marketing
Pupillometrics: TV “NBC UNIVERSAL”
In a contract for broadcaster NBC UNIVERSAL, GOLDMEDIA investigated the differences between comprehensive TV programmes and Pay TV's special interest programmes, as they relate to viewer behaviour. Using biometric methods, large differences in both programme perception and advertisement efficacy were found.
Example: Series Optimisation
Pupillometrics: TV “Pimp my Fahrrad”
A contract from music broadcaster MTV required analysing the pilots for “Pimp my Fahrrad” in order to assess viewer engagement. Goldmedia used “High Speed Pupillometrics” in real time, an ideal method for analysing hidden media influences during a video’s presentation. The video example shows the subject’s current “Workload Index” using a red task bar on the right hand side of the screen, providing valuable information on the degree of engagement.
Example: Music Video “Overground”
Pupillometrics and Eye-Tracking: Music Video
Goldmedia Custom Research analysed the music video “Bitte hass mich” (“Please hate me”) by Overground (VIVA, 2005). A recording of eye movements (Eye Tracking) was overlaid on the media stimulus in order to identify the objects in the observer’s field of vision. At the same time, the amplitude of the “Mental Workload Analyser” (MWA) showed the impact of the media with an accuracy of one second. The impact data were derived using systematic High Speed Pupillometry.
