Mobile TV
Mobile TV
What is mobile TV? Who watches it? Which business models work well with it?
A maze of questions surrounds this new form of television. Quick technological development in this field and ongoing changes on the user side make research crucial to successful products and offerings.
Goldmedia uses varied methods to research both the user side and the technical side, including:
- Scope of impact tests
- Online and telephone surveys
- Panel studies
- Focus groups
- Usability testing
Example
GCR user acceptance study: mobile TV
With Vodafone, Nokia, Philips and NBC Universal as the underwriting group, Goldmedia oversaw the first comprehensive user study on the potential of mobile TV and entertainment for the bmco Forum. The study included 500 panel participants. The results are published in this study:
Results of Mobile TV Pilots
See also the study on the market potential of broadcast-based mobile TV in Germany:
Mobile TV 2012