Strategies for E-Merging Media

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TV and Film

TV and Film: Analysis and Optimisation

Despite many changes over the decades, television remains the most important medium today. The rapid development of TV in recent years is unprecedented. The number of broadcasters is growing steadily by about 10% per year, new business models are emerging and, not least of all, the demands and habits of viewers are continually evolving. For broadcasters and producers, it is often difficult to capture audience interest, to break away from the standard perceptions within the profession and to understand the public.

GOLDMEDIA’s custom research methods replace mere instinct, offering empirically-grounded decision-making principles and revealing the strengths and weakness of TV offerings in all phases of production – from concept to the finished broadcast.

 

Our services are intended for:

  • TV Broadcasters
  • TV Producers
  • Advertisers
  • Advertising and Media Agencies
  • Regulatory Authorities for Broadcasting
  • Mobile TV Providers
  • Infrastructure management companies

 
Goldmedia offers you cutting edge research tools for:

 

  • TV Programme Research
  • Screen Design Research
  • TV Commercials
  • Content Analysis
  • Mobile TV
  • Success Prognoses
  • Measurement of Scope

 

 

Contact

Goldmedia Custom Research GmbH

Tel: +49-30-246 266-0

Fax: +49-30-246 266-66

research(at)goldmedia.de

Article on Goldmedia Custom Research in Research & Results 1/2009, p. 46ff.