Print Optimisation und Awareness Tracking
Expensive campaigns with little benefit are avoidable! Before the placement of an ad or poster, the design can be analysed and optimised with the systematic tools of market research. Using concept tests, assessment of finished products, poster tests or impact tracking after placement of the prototype, Goldmedia reveals what strikes a chord with the target group.
GOLDMEDIA Ad and Poster Testing: Pupillometry and Eye Tracking
The effect of an ad or poster is of basic importance. This effect can be measured in advance, before the campaign investments go up in smoke. Goldmedia measures, advises on and analyses the optimisation of designs. We substantiate investment decisions before the costly placement of an ad or poster.
GOLDMEDIA Scope Measurements for Posters and Ads
Goldmedia Awareness Tracking identifies how awareness in the target group is affected by changes in the campaign. The impact of the campaign is measured and assessed through telephone or online surveying.
Benchmarking
How should a design be evaluated? In addition to process and impact analyses, benchmarking can be very helpful in ranking one design with respect to others. The Goldmedia Benchmarking Database contains a wide array of comparative data from various campaigns.
Example: Ad and poster testing for launch of Comedy Central (Viacom)
During the concept development phase, GOLDMEDIA evaluated the print and poster designs for the launch campaign of Germany’s first comedy station. Fully exploiting optimisation potential increased the campaign’s effectiveness significantly. The campaign also received an award of distinction from the Art Directors Club, a good combination of design and effectiveness!
Contact
Goldmedia Custom Research GmbH
Tel: +49-30-246 266-0
Fax: +49-30-246 266-66
