Study Mobile Monitor 2011

Lastest study on smartphone use in Germany

The smartphone boom is continuing on course. At the end of 2010, every fifth cell phone user in Germany had a smart phone (BITKOM October 2010). But as use of these mobile minicomputers becomes more widespread, users’ needs are changing. While design and technical capabilities used to be the decisive purchase considerations, ease of use has since become the most important criterion for customer satisfaction. Apple’s iPhone remains the most popular smartphone among Germans, but HTC devices have made major strides in closing the gap.

These findings are taken from the Mobile Monitor 2011 report by market research institute Goldmedia Custom Research GmbH (http://www.goldmedia.com) in cooperation with the online panel provider respondi AG (http://www.respondi.com).

Key Findings

The lastest study on smartphone use in Germany has been released by Goldmedia and respondi
Apple remains the top provider for users; HTC smartphones are growing in popularity
SMS and mobile internet are the most important functions after phone calls
37 percent of smartphone users buy apps and digital content, spending an average of about 12 euros per month in this category
The Apple App Store is significantly more popular than the Android Market.