Info
Call Media in Europe
14.11.07
This study examines the link between media content (on radio and TV programmes) and interactive premium phone services. It is a comprehensive research project to address the broadcasting market segment “Call Media” in detail in different European countries: Austria, France, Germany, Italy and Switzerland. The study examines the economic potential for offers based on premium phone services, such as voice, fax-/data as well as SMS/MMS-services, which directly refinance the broadcasters’ programmes.
Authors: Klaus Goldhammer, Marcel Piopiunik, Michael Lessig,
Mathias Birkel
Publisher: Vistas Verlag 2007, ISBN 978-3-89158-461-3
The report is only in German. If you need further information on the "Call Media" Market please contact Goldmedia.
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