This study examines the link between media content (on radio and TV programmes) and interactive premium phone services. It is a comprehensive research project to address the broadcasting market segment “Call Media” in detail in...[more]

Picot, A. / Goldhammer, K. / Schrape, K. / Artopé, A. / Lange, U.T. / Vierkant, E. / López-Escobar, E. / Silverstone, R.: E–conomics - Strategies for the Digital Marketplace. European Communication Council Report. - Berlin;...[more]