Cinema and Home Entertainment in China

The two leading media and entertainment research companies Screen Digest and Nielsen NRG have joined forces to bring you the most authoritative market analysis and consumer preference study into the Chinese cinema and home entertainment sectors. The report brings together the respective expertise of both companies in market and consumer research to identify the underlying trends in China's media economy since its entry into the World Trade Organisation.

The Chinese film industry has experienced a period of rapid growth since the government began relaxing its regulations in 2001, with box office revenues tripling to $336m in 2006 as more and more people go to the cinema. Screen Digest forecast that by 2010 these revenues will exceed $720m. The number of modern, or silver, screens will increase in line with the revenue growth – almost doubling from 2,940 in 2005 to 5000 in 2010.

content of the report

• profiles of the cinema distribution and exhibition sectors, the film production industry, DVD and home entertainment sectors, regulatory development
• overview of population and other factors, digital cinema development, consumer behaviour and attitudes into cinemas, ticket pricing, film preferences, film information sources, DVD buying behaviour, price sensitivity and much more.
• a full series of market data and forecasts on the Chinese cinema and home entertainment sectors from 2000 to 2010.
• detailed analysis of the findings from a new study conducted by Nielsen NRG and AC Nielsen in China. The research was conducted online and focused on residents living in Guangzhou, Beijing and Shanghai.

pricing and ordering

110 pages, 112 tables/charts

Standard Edition (print-copy): 1.950,00 € excl. sales taxes/VAT

Corporate Edition (PDF + print-copy): 3.900,00 € excl. sales taxes/VAT

authors

Steve Corbett (Nielson NRG), David Hancock, David Scott (both Screen Digest)

Use the ordersheet or appeal to Dr. Katrin Penzel per Email: Katrin.Penzel(at)Goldmedia.de