Search engine marketing (SEM) includes all activities using online search engines that are aimed at gaining the right visitors for your company’s web offerings.

SEM includes measures like search engine optimisation and search engine advertisements, such as sponsored links and paid inclusion. Our search engine marketing will make it easier to find your offerings in the internet.

1. Search engine optimisation (SEO)

• Optimisation of your placement in search engine rankings
• Consideration of webcrawler procedures when creating keywords, metatags, and your website organisation
• Measures for optimisation of your website

2. Keyword advertising (SEM)

• Google AdWords and Yahoo Search Marketing
• Generation of keywords and topic-related combinations of terms
• Development of relevant and effective advertisement texts
• Design and implementation of a “landing page”
• Setup of user accounts and campaigns
• Communication with your regional and national customers
• Optimisation of the click-through rate (CTR) and other measures of quality
• Success factors and streamlining your ad campaign

3. Affiliate marketing and partner programmes

• Searching for suitable partner programmes
• Overview of networks and service providers
• Selection of ad placement that will reach the target group
• Optimisation of billing methods (PPC, PPL, PPS, and combination methods)
• Conception and design of advertising media
• Campaign reporting and oversight

4. Newsletter and e-mail marketing

• Conception, planning, and realisation of a weekly newsletter
• CRM and “permission marketing”
• Attraction of new subscribers
• Dealing with spam filters
• Quality assurance
• Consulting concerning software and service providers

5. Website Usability

• Clear outline of your business model online
• Tailoring the platform to your target group and objectives
• User friendliness, organisation of information, and navigation
• Expert evaluation and quality assurance

6. Web 2.0 – Online Marketing

• RSS feeds, podcasts, weblogs, videologs, social bookmarks
• Wikis, communities, chats, forums, mashups
• Web 2.0 “viral marketing”
• Mobile marketing and networking
• Twitter marketing

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