Media Planning Offline

Optimally utilising different types of media for advertisement is decisive for attaining your company’s communication goals. The best approach requires market-oriented planning processes, so that your ads increase revenues and awareness for your brand and products.

Addressing the target group in the right way is essential to a successful ad message. The following questions play a central role in pla

• Where will the promotion take place?
• In which time period should the campaign take place?
• In what format should the advertisement be conducted?
• What is the available media budget?
• Whom should the message reach?

1.   The first step is a market analysis. What is the current situation of your brand or product, and which future developments are expected?

2.   Subsequently, the target group is defined. Who are the buyers, what are their needs, and how do they evaluate the product/service to be advertised?

3.   The last step is formulating the communication goals of your company and developing a strategy concept. This involves detailed consultation between the client and the ad agency, in order to fully realise the client’s advertisement goals.

Clear communication goals:
The subsequent formulation of communication goals and the development of the strategy concept create the basis for integrated media planning, which includes components of both PR and media purchasing.

Notable increase in efficiency:
This approach provides your company with advantages in terms of both time and money, because goal-oriented planning can lead to considerable savings and more results at no extra cost. Evaluations of campaigns that we oversaw in the past show that savings of up to 30 percent are possible.