Dr. Florian Kerkau
- Dr. Florian Kerkau
Managing Director Goldmedia Custom Research GmbH
Born 1969
2006: Founding of Goldmedia Custom Research GmbH, with service offerings in the fields of user, market, and opinion research
2005-2006: Director of Research at GOLDMEDIA
2002-2005: Doctorate programme at Freie Universität Berlin; development of research technique, awarded with three patents, in the field of pupillometrics
1996-2001: Study of psychology, pedagogy, and sociology at the Technische Universität Berlin
Author of various studies and publications in the fields of:
- User research in TV, Radio, film, music, and internet
- Content analysis for television and radio
- Methods of social and media research
Goldmedia Custom Research GmbH
Areas of Focus
- Quantitative and qualitative market and media research
- Programme analyses
- Design and implementation of new processes