Strategies for E-Merging Media

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Strategy and Implementation for Radio Station

15.10.02

Goldmedia orchestrated entrance into the German radio market for Sky Radio, the leading radio station in the Netherlands. Goldmedia conducted competition and market analyses and obtained an FM license for the radio network.

In addition, Goldmedia researched all relevant M&A activities for German-speaking countries. After Sky was awarded FM licenses for the German federal state of Hesse, Goldmedia built up the new station in Germany.


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