Communications markets are in a fundamental transition. Technological developments are occurring at breath-
taking speeds; at the same time, communication and media behavior are changing dramatically, primarily because of social and mobile media. Which changes and challenges will 2011 bring?
In “Trends and outlook 2011″, experts at Goldmedia share their outlook on significant developments for the new year in the areas of media, telecommunications, entertainment, and the internet. Their forecasts are presented in the form of short analyses.
Some of the topics and theses in Goldmedia “Trends and outlook 2011″:
- TV program trends in 2011: more German fiction, blurring lines between genres, and greater importance for self-produced content
- Pay TV in 2011: a market torn between threating losses and hope. Can HD television programs rescue pay TV yet?
- The battle for dominance in the German living room grows fiercer, as the traditional cable and pay TV providers are met with more competition from the big players in entertainment
- Tablet PCs and other E-Readers are the big opportunity for the publishing industry. “Sense & simplicity” are becoming the big factor for success.
- Home entertainment is turning three dimensional. Following movie theaters and gaming, 3D in 2011 is gaining footing in mobile displays; in contrast, use of 3D content on TV remains still unusual
- All business goes glocal – as the internet goes mobile, it also goes local
- Cloud computing brings enormous revenue potential to online services and also revolutionizes music usage
- Social media is changing communication channels and marketing concepts fundamentally. Social networks are becoming networks within a network, the “always on” mode is transforming into “always in touch”, and communication increasingly occurs in real time
- Mobile comunications network operators are giving up on internet value-added services for private customers and becoming pure infrastructure providers. The way out of the innovation dilemma is increasingly elusive
- Mobile television may be dead, but watching videos on the go is not. Use of live television on mobile phones will remain limited – access of video content, in contrast, will grow
Find more information here.
Find all analyses in German on www.goldmedia.com
By now, many large publishing houses offer their most popular print titles as apps for the iPad. The usability schemes are as varied as the business models. A current analysis of iPad news apps in Germany by Goldmedia Custom Research GmbH, a Berlin-based market research institute, reveals that uniform and intuitive standards for user interfaces aren’t yet in place. The lack of standards frequently leads to usability problems.
