Goldmedia at Social Media Week 2012 in London: Session Authenticity – The Key to Social Media Success

Datum: 2012/02/01 7:36 PM | Autor: Simon Boé

Goldmedia session at Social Media Week in London

Simon Boé, Goldmedia

Simon Boé, Goldmedia

Companies must be able to answer the question: Are the social media activities successful and how can we optimize the campaigns?

The session of Goldmedia shows, that authenticity is the most important key to a long-term social media success. Authenticity is a result of the interactive, informative and emotional dialogue.

Content of the presentation:

1. Social media and its importance for companies
2. Authenticity – the key to social media success
3. Case studies
4. Discussion

The session is run by Simon Boé, managing director of Goldmedia UK Ltd. Simon Boé.

Boé’s core competence is the convergence of offline and online marketing and the ever-changing special tasks of social media marketing. Besides being a tutor, Simon Boé works as trainer and coach and leads seminars on online marketing, Web 2.0 and social media marketing.

Please find more information or attend our session.

Goldmedia at Multi-Screen TV 2012, February 8-9, 2012, Berlin

Datum: 2012/01/25 1:09 PM | Autor: Dr. Katrin Penzel

The relatively nascent multi-screen industry is changing the very foundations of how we watch TV.  However, TV across multiple devices is still a new area and to really reap the rewards we must address some significant challenges. Multi-screen strategies are needed, technological issues must be resolved, standardisation is required, content protection is a necessity, others are looking to find the best business models, some need to establish how the tablet can be utilized to its full potential.

Multi-screen TV 2012, taking place 8-9 February in Berlin, is a conference designed to address these issues and offer a forum for innovation and collaboration for 2012 and beyond. The major telcos, pay TV operators, content owners, broadcasters and technology providers will discuss their solutions.

Prof. Dr. Claus Sattler

Prof. Dr. Claus Sattler

In line with Multi-screen TV 2012, Prof. Dr. Claus Sattler, Managing Director of Goldmedia Innovation GmbH, will attend the panel discussion “The Second Device: The Future of Connected TV: The tablet offers new opportunities for the TV industry for an interactive viewing experience. Future trends in the multi-screen industry”

The panel will discuss the following issues:
- Hear what the leading industry experts believe is the future direction of multi-screen TV and understand how you can be a part of it
- Learn about the areas of focus from across the continent and build your strategy for success
- Discuss the issues that are affecting future development of multi-screen TV and how you can overcome them.

Please find more information here.

Trends and outlook 2012. Goldmedia Trend monitor 2012 published

Datum: 2011/12/14 1:31 PM | Autor: Dr. Katrin Penzel

What does 2012 hold in store for Germany’s media, telecom, and entertainment industries?

Every year, strategy consultant Goldmedia publishes its analysts’ commentary on and assessments of important trends for the coming year in Germany.

Trend Monitor 2012 provides the outlook for select developments in the areas of media, telecom, entertainment, Internet, and social media.

For more information please check wwww.goldmedia.com

Goldmedia Trend montitor 2012

BLM and Goldmedia launch survey for Internet TV: Web TV Monitor 2011

Datum: 2011/09/08 12:14 PM | Autor: Dr. Katrin Penzel

Web TV Monitor 2011

Web TV Monitor 2011

Results will be presented at the Munich Media Fair on October 19, 2011

Berlin, Munich, September 08, 2011. Interest in online videos and Internet TV is growing. Two thirds of all Internet users in Germany are already watching videos online at least occasionally. Although short, three-to-five-minute clips remain most popular, the popularity of longer formats, such as full TV broadcasts, TV show episodes, and full-length films, is growing.

At the end of 2010, there were about 1,300 online TV stations (Web TV Monitor 2010). Devices capable of accessing online videos are expanding beyond PCs and smart phones to include tablets, game consoles, and Internet-capable hybrid TV devices. More diverse access options have increased both users and variety in services. The world of Internet TV already encompasses not only Internet-only TV stations, but also the traditional media’s video and online services, diverse video-sharing platforms, multi-channel portals, media stores, non-commercial services, and corporate TV. Continue reading →

Online radio in Germany 2011. New report of BLM and Goldmedia. English version out.

Datum: 2011/09/01 11:17 AM | Autor: Dr. Katrin Penzel

Number of German Online Radios

Number of German Online Radios

With the publication of Web Radio Monitor 2011, the Bavarian Regulatory Authority for Commercial Broadcasting – BLM (http://www.blm.de) and Berlin strategy consultant Goldmedia (http://www.Goldmedia.com) present a comprehensive market overview of providers, use, scope, and ad revenue among German online radios for the third time. The study is based upon extensive primary data research, collected via a survey of all online radio providers in Germany, conducted from May to June of 2011.

The number of radio and audio services on the Internet continues to grow. In 2011, there were already about 3,100 online radio stations in Germany – approximately 400 more than in 2010.
Mobile usage options and social media are increasingly important for the online radio market. The share of online radio use via smartphones is already at 12%. Nearly two-thirds of all online radio providers consider a social media strategy essential.

Key Findings

  • New report on online radio in Germany published by BLM and Goldmedia
  • There are currently 3,100 online radio stations in Germany, with 47%  average annual growth since 2006
  • Internet radio usage: average hits per day have increased by 14% compared to 2010
  • Growth engines: increase in traffic via mobile phones, social media platforms, and aggregators
  • Outlook: online radios will become more personalized, social, local, mobile, and interactive

For ordering

Please find more information here

www.webradiomonitor.de www.blm.de www.Goldmedia.com