Forecasts
Based on our extensive experience, Goldmedia can assist you in your future planning.
Planning for the future involves uncertainty – thus a clear understanding of how markets and products are likely to develop is essential. Successful business plans and sensible business strategies are based upon a realistic evaluation of the future.
Based on our extensive experience, we can assist you in your future planning: We develop scenarios of the future and assess the revenue potential for media industry sectors or advertising markets.
FanFinder - Chart Success Forecasts for Music Titles
FanFinder offers reliable forecasts for the chart success of singles and albums. The precise definition of target audiences and exact determination of a title’s sales potential helps to effectively plan marketing activities and can save substantial costs.
The test was first used in the early 1990s. Hundreds of songs have been tested since then. Several number-one-hits and many top 40-titles were forecasted correctly, as well as chart failures, which were sold less than 5,000 times despite extensive promotional activities.
Marketing Potential Analysis (Filmforecasting) – Box Office Success Forecasts for Films
Filmforecasting – as developed by Goldmedia – allows film professionals to forecast a movie’s box office success even before greenlighting the project. Film success forecasts are based on empirical models. Pure intuition is thus supplemented by empirical evidence gathered from market research.
Filmforecasting can be used as a tool in all stages of the movie merchandising process: without success at the box office, only few movies can generate substantial profits at a later stage. Such information enables film investors and producers to reliably forecast visitor numbers and potential revenue.
Virtual Stock Markets for Business Forecasting
We offer a number of forecasting tools to analyse complex markets, identify favourable developments and thus enable our customers to make use of them. Internet-based virtual stock markets (VSM) are a highly effective and innovative instrument for this purpose.
As a forecasting instrument, virtual stock markets can be used to assess a product’s market acceptance, to generate ideas for new products, to forecast revenue numbers, etc. Virtual stock markets can be employed to forecast in-house data, as well as for forecasts comprising markets in several countries.
Contact
Goldmedia GmbH
Strategy Consulting
Ph: +49-30-246 266-0
Fax: +49-30-246 266-66